Idea 1

Interactive Web

Regarding to problems that stated in previous posts, I started my research from Justlife official website http://www.justlifeshop.com/.

Notification of existing problems based on the web page :
1. Lack of interactivity - I tend to get lost in somewhere when searching for certain products.

2. There are numbers of environmental issues that Justlife want to deliberate, but it seems restricted to video clips and images.

3. Product information - No price but heavy detail information.

4. It does not allow give and take session (e.g comments, feedback...)

As I observed, Justlife might not want to focus on web because it is merely a place for user to look through about its history, motives, several featured products, just like another official webpage of one's company.

As a Multimedia Designer, interactive web is about users interacting with the web itself rather than a page of writing/reading. For instant, if adding some backstory where users are treated as a virtual organic farmer by each visit to the page they will be given a seed to plant, seeing the plant grows (time-based design) as they browse through desired information and finally get "reward" (can be a cash voucher, discount items & etc..) By implementing elements of narrative, it may build understanding of "Organic"among new members.

Setting a mini task such as planting seed also increase user retention, as long as they spend time on web, it opens up a gateway which navigates users about the idea of being organic. Of course function of interactive web does not stop there, it may as well as allows user generate contents by posting comments on featured products. It helps to create discussions among consumers, sharing information via existing social website (facebook, twitter etc.).

Visualizing the data is part of the idea of interactive as well, designing the comments into a form of graphic. E.g. I posted a comment about product X, the comment then transformed into a leaf and hang over the branches at the corner of product X. These information are helpful because of it is genuine data that provided by consumers rather than spending millions just to advertise featured products.

Besides, I find that Justlife providing organic cooking demonstration to public. The process can be video tapped and upload into existing platform such as Youtube. It allows an alternative solution for housewives who are interesting in organic cooking. The recipes can also be included into an interactive web as it provide multipurpose for web users.

These are elements that can be achieved by using interactive web as an effective database which provide wide range of information to users.