Problem 3

Problem 3 Paper wastage

After visit to Justlife retail shop, I realized that there were many flyers about certain products. Each of the flyers contains massive information that consumers might not reading. Besides, there are also posters of eco- friendly issues hanging all over the wall as if it will present the issues to consumers but in fact, it does not work that way. Paper wastage can be avoided as digital advertisement functions better than poster. In digital form, multimedia designers are able to include interactive elements in order to increase the attractiveness among consumers.

Situation alerted!
Posters with overloaded information are not effective advertisement as promoters of retail shop need to serve consumers individually. Why can't we make the products talk to consumers instead of increasing burden for promoters in order to explain every single details to customers.
"Let's the product talk! Out loud!"

Another poster with descriptions.

Again, posters to advertise products.

Poster that describe the products.

Problem 2

Problem 2 Products are uneasy to search & lack of interaction

Top Search Engine http://www.seoconsultants.com/search-engines/(25/05/2011)

Eventually, “Google” is ranked as the best search engine in cyberspace. Why so? Does it require a set of golden rules that allows significant search for web users?

- Keywords/ Keyphrases

- Visuals/ Images

- Translation (Language)

- User preferences

Basically search engine works as an artificial intelligence answer machine.

E.g. When user type in a keypharase such as “health care product”, a series of recommended products of Justlife appear on the screen.

Interactivity

How suppose information/ products interact with users?

- Demonstration of “green cooking” via youtube (Online tutorials)

- Provides space for users to comment/upload/subscribe (User generated content)

- Responses to users click/ search

- How about narrative plays as part of introduction of new products? (e-learning)

- Provides a page of “daily green tips”, allows users to contribute ideas of “go-green”

- Mini games that helps understanding of certain products

- Create a Justlife avatar – AI reminder/ guidance to users (an application)

- Audio+ Visualize user’s input

Problem 1

Problem 1 Too much information with limited space

Information Designhttp://searchcrm.techtarget.com/definition/information-design (22/05/2011)

The detailed planning of ‘specific information’ that is to be provided to a particular audience to meet ‘specific objectives’

specific information

- organic products & promotions of Justlife

specific objectives

- educate & create awareness about the importance of eco- lifestyle

- relationship of individual lifestyle with planet health

WHY Information is important?

“When the information is relevant good, people are able to make better decisions, to be more effective, to be happier and to increase their well-being”

by Dirk Knemeyer http://64.13.255.16/articles/the_information_design_approach_to_web_development/ (22/05/2011)

HOW to deal with massive information?

Define the :

- Content (Information + Data)

- Structure (Categorization according to purpose/scope/types)

- Functionality (Request & Respond)

E.g. http://www.ikea.com/my/

Digest, Digest, Digest

Digest the project brief..

*Create a Multimedia Platform to integrated massive product information and promotion within HQ and outlets.

Problems faced:

1) Information overloaded with limited space

2)Uneasy to search (as in?) & lack of interaction

3) Paper wastage (for promotion flyers?)

What client Need:

1) Reduce confusion amongst massive information

2) Easy update of product and promotion info from HQ to outlets

3) Easy search & sharing of info for customers/ consumers

4) Effective public education

5) Increase brand loyalty & confidence

6) Budget RM 35K (RM 5K/outlet)

Proposition of client

1) Educate & create public awareness (importance of eco- lifestyle)

2) How individual’s lifestyle linked to planet health

Well, what I am going to do next is Research =)

*about Justlife (aim, targeted consumers, products categorization, motto/aim)

New Semester, New Brief, New Life

Module Title: Competitions, Festivals, Exhibitions

I analysed the module outline which was given yesterday.

Basically the entire project for this subject is divided into 3 major phases :

Phase 1 - Enquiry

- analyse,research & evaluate the brief

- prepare relevant & appropriate materials to solve client's problem

- pitch initial ideas to client and select the most potential idea to further develop

- a personal statement with 350 words according to the chosen idea (why & how)

Phase 2 - Making & Documenting

- I am doing it right now ... Maintain personal blog/log/diary

- Document entire working processes

Phase 3 - Reflecting, Preparing & Presenting

-given 5 minutes for presentation

-with presentation slides (discusses 'design decision making' along the working process)

-must be reflective & informed discussion

What to do next is to digest the project brief...