Tuesday, May 31, 2011

Problem 3

Problem 3 Paper wastage

After visit to Justlife retail shop, I realized that there were many flyers about certain products. Each of the flyers contains massive information that consumers might not reading. Besides, there are also posters of eco- friendly issues hanging all over the wall as if it will present the issues to consumers but in fact, it does not work that way. Paper wastage can be avoided as digital advertisement functions better than poster. In digital form, multimedia designers are able to include interactive elements in order to increase the attractiveness among consumers.

Situation alerted!
Posters with overloaded information are not effective advertisement as promoters of retail shop need to serve consumers individually. Why can't we make the products talk to consumers instead of increasing burden for promoters in order to explain every single details to customers.
"Let's the product talk! Out loud!"



Another poster with descriptions.


Again, posters to advertise products.


Poster that describe the products.


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