*Create a Multimedia Platform to integrated massive product information and promotion within HQ and outlets.
Problems faced:
1) Information overloaded with limited space
2)Uneasy to search (as in?) & lack of interaction
3) Paper wastage (for promotion flyers?)
What client Need:
1) Reduce confusion amongst massive information
2) Easy update of product and promotion info from HQ to outlets
3) Easy search & sharing of info for customers/ consumers
4) Effective public education
5) Increase brand loyalty & confidence
6) Budget RM 35K (RM 5K/outlet)
Proposition of client
1) Educate & create public awareness (importance of eco- lifestyle)
2) How individual’s lifestyle linked to planet health
Well, what I am going to do next is Research =)
*about Justlife (aim, targeted consumers, products categorization, motto/aim)
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