Moodboard is provided to determine the look and feel of Justlife Avatar. Justlife’s branding image is more towards eco- lifestyle and the color usage are mostly white, orange, green with real images. Typeface are also more to handwriting style, san serif fonts and curvy. I propose gradient colours (ideally orange & green) usage because it tends to give fresh and new look rather than pale colour scheme such as muted brown or green series. The design of white space is remain due to Justlife’s art direction.
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