Idea 2

Justlife Avatar

Avatar can be defined as a graphical representation of the user / the embodiment of personifications. http://dictionary.reference.com/browse/avatar (01/06/2011)

To be simplified, avatar is another “you”/ “person” in virtual world which having similar personalities / functions as in real person. The idea of Avatar is widespread after blockbuster movie “Avatar” (2009) by James Cameron (director). The idea is not merely computer graphics that maybe apply onto screen play, it is now being used by multimedia designers in order to construct a representation regarding to its personalization such as doctor, teacher, mentor, mechanic, so on & so forth. These representations commonly are given roles as reminder, personal nutrition, or even best friend of yours in reality.

To some circumstances, avatar acts as perfection of oneself in virtual world because users able to customize appearance according to their preferences. For clearer picture, you may visit second life website : http://secondlife.com/whatis/avatar/ (01/06/2011)

Second Life provides a space (repository) for users to build their desired worlds, costumes, features, buildings & sculptures virtually. Avatars in Second Life are representations of users where they able to communicate through conversation and interact with artefacts within the world. You might find it surprise when looking at the appearance of avatar is totally different from a real person even that is a self representation form. In Second Life, users controlling their avatars as if they are living in that simulated world. Features of one’s self maybe perfect in Second Life. This can be included in the elements of having a customizable avatar of Justlife due to different age group of consumers.

Avatar can be programmed as Artificial Intelligence, in which an avatar may provide solutions or suggestions to user regarding to their problems in real life. For entertaining purpose, I have been exposed to a famous vocaloid (avatar singer) in Japan – Hatsune Miku. You might wonder the impact of avatar to real person in real life. Watch the concert and you may see and learn http://www.youtube.com/watch?v=i_RVLOsUW6U (01/06/2011).

This phenomenon is happening in Japan where it also developing its own cultural impact onto Hatsune’s fans. We might as well as foresee the impact of an Avatar in our country. It may not be as perfect as a hyper- real hologram. We shall start from introducing the avatar via mobile application as mobile phones, smart phones or iPhone has become young generation necessity in their lives.

The avatar can either designed as a representation of individual or specific roles can be injected into it. E.g. Justlife avatar works as a personal organic nutritionist where it guides user towards organic lifestyle. Or the avatar acts as one-self being an organic farmer, looking through the making processes of organic food / products. Or it becomes an AI problem solver regarding to environmental issues.

Avatar offers opportunities for users who are new to organic products and even for those who are familiar with organic lifestyle. It helps to build up understanding of eco-lifestyle among the society. It is also a database that convenience to be updated within HQ & outlets and definitely save tons of papers.