Reflection of pitch presentation

After the pitch presentation, I realized that budget is not really a consideration for pitching idea. In fact your idea can go as creative as possible without restricted by given budget. And about branding image of Justlife, it is more towards hospitality instead of tech savvy. Creating multimedia platform without involving any technology which I think is not possible at all. Let say we require consumer to take photo for upload purpose, it is still requires technology device such as camera. Yet, we were told there is this possibility about non- technology involvement. From this presentation, I learn that creativity should not restrict by budget at the phase of idea generation process and knowing well about company’s branding image is the key to make a touch point and valued your idea.

Presentation Slides

Some of the slides during pitch presentation

Time ratio is 1:1:3 (15 minutes)

Interface Design

Finished Interfaces Design

Sketches 2

Interfaces Outlines

Flowchart 2

Refine Version

This is refinement that I have done after reconsider bout human – human interaction between Justlife’s staff & consumer. Justlife Avatar consists of 4 major functions, product briefing, product test, issue quiz and up-to- date. Product briefing and up-to-date are focus more on consumer’s interests where consumer able get to know about Justlife product and latest promotion. Whereas product test and issue quiz are meant for increase loyalty to the company and provide opportunity of self- learning about relevant product. Knowing well about Justlife product is the key of creating conversation with either new consumer or regular consumer. Justlife Avatar is designing as an extension of memory and better communication tool for staff to promote sales. Being not contradicting with brand image, I propose a multimedia platform to enhance communication between Justlife staff and consumer.

Initial Sketches

These are initial sketches based on the draft version of flowchart.

A Sharing

It was a sharing session with Creative Director from IF Interactive. I proposed to him with the draft version of flowchart. It was very tension as it was the very first conversation with experienced designers from the industry. From his comments, I realized that there were a lot of involvements in Justlife Avatar as if it is going to replace the human resources in Justlife. And from there, human & human interaction will be reduced or to be eliminated due to Artificial Intelligence. Consumers may not need Justlife staff anymore as long as they have the avatar with them in their mobile phones. I was totally out of my mind when thinking of Justlife branding direction focuses on human – human interactions rather than human – computer interactions. So I have to make some changes due to the big issues here where I create this avatar as a tool to enhance interactions between staff & consumers. Consumers might not need this stand-alone application without conversation with staff of Justlife. In other words, I try to transform the human- human conversation into human – computer – human communication.